Top 10 Kenyan Influencers You Should Follow in 2025
Kenya’s influencers are not just content creators; they are trailblazers in fashion, tech, fitness, food, and more. With an ever-growing digital presence, these stars captivate audiences locally and globally. Whether you’re looking for inspiration or entertainment, these influencers are worth following in 2025.
1. Elsa Majimbo
Source: https://www.forbesafrica.com/entertainment/2022/06/10/forbesafrica30under30-meet-cover-star-elsa-majimbo-chase-that-bag-that-bag-until-it-starts-chasing-you/
Instagram: @majimb.o – 3.1M Followers
TikTok: @elsa_majimbo – 2.5M Followers
YouTube: Elsa Majimbo – 350K Subscribers
Age: 23
Journey and Mantra:
Elsa Majimbo became a sensation with her clever, satirical monologues. Her mantra, “Stay authentic, stay true to yourself,” resonates globally.
Content Focus:
Her humorous skits, lifestyle updates, and collaborations with big brands like Fenty Beauty have made her an international star.
Recent Achievement:
Featured in Forbes Africa’s 30 Under 30 and became an ambassador for Valentino.
2. Diana Marua
Instagram: @diana_marua – 2.2M Followers
YouTube: Diana Bahati – 800K Subscribers
Age: 34
Journey and Mantra:
A family-focused influencer and music artist, Diana’s mantra is “Love and family first.”
Content Focus:
She shares family vlogs, music, and parenting tips, capturing the essence of modern motherhood.
Recent Achievement:
Launched her music career and partnered with leading baby-care brands in Kenya.
3. Njugush (Timothy Kimani)
Source: Nax Today
Instagram: @blessednjugush – 1.7M Followers
TikTok: @njugush_official – 1M Followers
YouTube: Blessed Njugush – 500K Subscribers
Age: 32
Journey and Mantra:
Starting from humble beginnings, Njugush’s mantra is “Consistency is the mother of all success.”
Content Focus:
He specializes in comedy skits and family-oriented content.
Recent Achievement:
Collaborated with Netflix on African comedy specials and performed in international events.
4. Wabosha Maxine
Instagram: @wabosha_maxine – 1M Followers
TikTok: @wabosha_maxine – 200K Followers
YouTube: Wabosha Maxine – 400K Subscribers
Age: 28
Journey and Mantra:
A beauty vlogger turned tech and lifestyle influencer, Maxine’s mantra is “Keep learning, keep growing.”
Content Focus:
She creates tutorials, tech tips, and inspirational posts for young professionals.
Recent Achievement:
Honored by Google Africa for her digital empowerment initiatives.
5. Sauti Sol
Source: NTV kenya
Instagram: @sautisol – 1.5M Followers
YouTube: Sauti Sol – 2M Subscribers
Age Range: 30-35
Journey and Mantra:
This iconic band embodies the mantra, “Music is a universal language.”
Content Focus:
They share their music journey, behind-the-scenes moments, and concert highlights.
Recent Achievement:
Performed at global music festivals and launched mentorship programs for upcoming artists.
6. Shiksha Arora
Source: Kenya Times
Instagram: @shiksha_arora – 800K Followers
TikTok: @shiksha_arora – 300K Followers
Age: 30
Journey and Mantra:
From a TV anchor to a digital influencer, Shiksha’s mantra is “Empowerment through information.”
Content Focus:
She merges fashion, travel, and advocacy for women in media.
Recent Achievement:
Crowned Kenya’s best-dressed media personality in 2024.
7. Pascal Tokodi
Source: Tuko
Instagram: @pascaltokodi – 1.2M Followers
TikTok: @pascaltokodi – 400K Followers
Age: 31
Journey and Mantra:
An actor and musician, Tokodi lives by “Chase your dreams relentlessly.”
Content Focus:
He shares acting highlights, music releases, and personal milestones.
Recent Achievement:
Won the Best Actor award at the Africa Magic Viewers’ Choice Awards.
8. Ivy Chelimo
Instagram: @ivy_chelimo – 600K Followers
Age: 26
Journey and Mantra:
As a creative strategist, Ivy champions “Innovate or stagnate.”
Content Focus:
Her posts focus on business advice, digital strategy, and event highlights.
Recent Achievement:
Named a LinkedIn Top Voice for entrepreneurship in 2024.
9. Kelvin Kinuthia
Instagram: @kinuthia_ – 900K Followers
TikTok: @kinuthia_ – 1.5M Followers
Age: 23
Journey and Mantra:
A TikTok star and beauty influencer, Kinuthia’s mantra is “Be yourself unapologetically.”
Content Focus:
He shares makeup tutorials, humor, and content celebrating diversity.
Recent Achievement:
Signed a major deal with a global beauty brand.
10. Anita Nderu
Source: Mpasho
Instagram: @anitanderu – 850K Followers
YouTube: Anita Nderu – 300K Subscribers
Age: 30
Journey and Mantra:
Anita’s journey as a media personality reflects her mantra, “Passion meets purpose.”
Content Focus:
Her posts highlight luxury travel, personal growth, and lifestyle.
Recent Achievement:
Hosted an award-winning travel series and partnered with luxury travel brands.
Conclusion
From comedians to fashionistas and tech enthusiasts, these Kenyan influencers have captivated millions across platforms like YouTube, TikTok, and Instagram. Following their journeys in 2025 will not only keep you entertained but also inspire you to dream big.
References
- Links to official Instagram, TikTok, and YouTube profiles.
- Verified media coverage and press mentions.
